Maiimi Official · Ads Performance Report

Ads Performance
Mar – May 2026

Generated: 08 May 2026
Scope: Meta Ads (CPAS · NV · RM) + Shopee Ads (CPC)
Channels: Shopee · Meta · Instagram
Analyst: Qemhal + Claude
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Critical Drop Detected: Shopee store conversion rate turun dari 3.89% (April) ke 1.42% (May 1–7), penurunan 63.5%. Visitor naik drastis (+264.8%/hari) tapi order tidak ikut. Investigasi penyebab sebelum scaling budget apapun.
01 Shopee Store Performance
Total GMV Maret
Rp 500,5 Jt
31 hari · Rp 16,1 Jt/hari
Total GMV April
Rp 454,2 Jt
▼ -9.2% vs Maret
30 hari · Rp 15,1 Jt/hari
Total GMV May 1–7
Rp 143,4 Jt
7 hari · Rp 20,5 Jt/hari
Forecast GMV May (full)
~Rp 615 Jt
▲ +35.4% vs April
Proyeksi jika run-rate stabil
GMV per Pembeli May
Rp 192 Rb
▲ +2.7% vs April
Basket size stabil
Conversion Rate & Visitor Trend
Metric Maret April May 1–7 Delta Apr→May
Total Visitor 74.354 60.307 51.323 ▼ -14.9% -14.9%
Visitor/hari 2.398 2.010 7.332 ▲ +264.8% +264.8%
Total Pembeli (dibuat) 2.494 2.347 727 ▼ -69.0% -69.0%
Konversi (dibuat) 3.35% 3.89% 1.42% ▼ -63.5% -63.5%
Konversi (siap kirim) 97.51% 97.23% 96.15% ▼ -1.1pp -1.1pp
GMV per Pembeli Rp 193.225 Rp 186.917 Rp 192.003 ▲ +2.7% +2.7%
Pembeli Baru – – 627 (86.2%) – 86.2%
Repeat Buyer Rate – – 8.39% –
Revenue By Traffic Source — May 1–7 (Dibayar)
Iklan Shopee (CPC)Rp 111,5 Jt  85.2%
Halaman Produk (organic)Rp 82,8 Jt  63.3%
Live PenjualRp 42,4 Jt  32.4%
AffiliateRp 5,6 Jt  4.3%
Video PenjualRp 0,1 Jt  0.1%
* % dari total GMV dibayar Rp 130,9 Jt. Overlap antar source karena multi-touch attribution Shopee.
02 Shopee Ads Performance (CPC)
Periode
Mar–Apr 2026 (61 hari)
Total SpendRp 79,9 Jt Rp 1,31 Jt/hari
Blended ROAS7.94x
Blended ACOS12.60%
Total GMV (all conv)Rp 634,6 Jt
GMV LangsungRp 348,2 Jt
Total Conversions4.940
Conv/hari~81/hari
Impressions2.233.655
Clicks68.842
CTR3.08%
Periode
May 1–7 2026 (7 hari)
Total SpendRp 12,6 Jt Rp 1,80 Jt/hari +37%
Blended ROAS7.73x ▼ -0.21
Blended ACOS12.94% +0.34pp
Total GMV (all conv)Rp 97,0 Jt
GMV LangsungRp 52,7 Jt
Total Conversions726 +28% /hari
Conv/hari~104/hari
Impressions313.792
Clicks10.261
CTR3.27% +0.19pp
Top Ads by ROAS — Mar–Apr (Active)
Ad NameSpendGMVROAS
Relaxing Rose Musk BB [4]44,6 Rb646,7 Rb14.49x
Kids Bath Bomb Vol. II6,46 Jt63,0 Jt9.75x
HMNS "O" Bath Bomb [2]73,3 Rb700,0 Rb9.55x
Bundle Under The Sea2,26 Jt20,2 Jt8.93x
Soothing Lavender [2]3,25 Jt28,6 Jt8.81x
Midnight Lavender BB1,86 Jt15,8 Jt8.49x
Rose Musk 100ml Travel3,10 Jt26,0 Jt8.37x
Wine & Wander 100ml3,99 Jt32,3 Jt8.08x
Kids Series BB Vol. I [3]6,52 Jt51,7 Jt7.92x
HMNS Darker Shade [4]2,91 Jt21,3 Jt7.31x
Top Ads by ROAS — May 1–7 (Active)
Ad NameSpendGMVROAS
Testing Mix Product716 Rb7,40 Jt10.34x
Rose Musk 100ml Travel715 Rb6,47 Jt9.05x
Kids Bath Bomb Vol. II1,03 Jt8,85 Jt8.58x
Romantic Kit BB [3]750 Rb6,01 Jt8.01x
Midnight Lavender BB456 Rb3,64 Jt7.98x
Bundle Darker Shades883 Rb6,77 Jt7.66x
Soothing Lavender [2]421 Rb3,21 Jt7.61x
Body Scrub Lavender [2]289 Rb2,08 Jt7.19x
Wine & Wander 100ml715 Rb5,10 Jt7.14x
HMNS "O" Bath Bomb [2]365 Rb2,57 Jt7.05x
03 Meta Ads Performance — CPAS · NV · RM
CPAS (Collaborative Ads — Shopee Purchase)
Periode
Mar–Apr 2026 (61 hari · avg/week)
Total SpendRp 15,69 Jt ~Rp 1,80 Jt/wk
Purchases (shared items)742 ~85/wk
Cost per PurchaseRp 17.856
Add to Cart652 ~75/wk
Cost per ATCRp 3.737
Reach282.247
Impressions1.131.692
Periode
May 1–7 2026 (7 hari)
Total SpendRp 2,15 Jt
Purchases (shared items)123 +45% vs avg/wk
Cost per PurchaseRp 15.083 +15.5% efisiensi
Add to Cart66
Cost per ATCRp 4.406 -17.9%
Reach–
Impressions–
NV (Non-Video — Upper Funnel Traffic)
Periode
Mar–Apr 2026 (61 hari · avg/week)
Total SpendRp 47,37 Jt ~Rp 5,44 Jt/wk
Instagram Profile Visits151.669 ~17.433/wk
CPV (cost/profile visit)Rp 193
Checkout Initiated3.987 ~458/wk
Cost per Checkout Init.Rp 4.742
CampaignNV | Traffic · NV | CS - IC · MI//NIB ABO
Periode
May 1–7 2026 (7 hari)
Total SpendRp 4,83 Jt -11.2% vs avg/wk
Instagram Profile Visits14.620 -16.1% vs avg/wk
CPV (cost/profile visit)Rp 186 +3.6% efisiensi
Checkout Initiated458 -0.1% vs avg/wk
Cost per Checkout Init.Rp 4.844 -2.2%
CampaignNV | Traffic · NV | CS - IC · MI//NIB ABO
RM (Remarketing — Non-CPAS)
Periode
Mar–Apr 2026 (61 hari · avg/week)
Total SpendRp 5,02 Jt ~Rp 577 Rb/wk
Checkout Initiated756 ~87/wk
Cost per Checkout Init.Rp 6.642
Messaging Started31
CampaignRM | CS - IC · RM | Eng - Send Message
Periode
May 1–7 2026 (7 hari)
Total SpendRp 395 Rb -31.5% vs avg/wk
Checkout Initiated32 -63.2% vs avg/wk
Cost per Checkout Init.Rp 12.334 -85.8% efisiensi
Messaging Started0
CampaignRM | CS - IC · (hampers paused)
04 Blended Spend Overview
Total Spend — Mar–Apr
Shopee CPC
Rp 79,9 Jt
Meta NV
Rp 47,4 Jt
Meta CPAS
Rp 15,7 Jt
Meta RM
Rp 5,0 Jt
TotalRp 148,1 Jt
Per hariRp 2,43 Jt/hari
Total Spend — May 1–7
Shopee CPC
Rp 12,6 Jt
Meta NV
Rp 4,83 Jt
Meta CPAS
Rp 2,15 Jt
Meta RM
Rp 395 Rb
TotalRp 19,97 Jt
Per hariRp 2,85 Jt/hari
ROAS & Efficiency Benchmarks
ChannelMar–AprMay 1–7
Shopee CPC ROAS7.94x7.73x
Shopee ACOS12.60%12.94%
CPAS CPPRp 17.856Rp 15.083
NV CPV (profile)Rp 193Rp 186
NV Checkout Init.Rp 4.742Rp 4.844
RM Checkout Init.Rp 6.642Rp 12.334
Meta total/hariRp 1,11 JtRp 1,05 Jt
05 Key Findings & Diagnosis
Critical — CVR Collapse

Store CVR 1.42% May 1–7 vs 3.89% April. Visitor harian naik 264.8% tapi order turun 69%. Traffic yang masuk bukan buying-intent traffic. Hipotesis: NV profile visit traffic masuk ke Shopee dan menurunkan blended CVR store. Jangan scale budget sebelum CVR kembali ke >3%.

Positive — Shopee CPC Solid

ROAS 7.73–7.94x konsisten di kedua periode. ACOS di bawah 13%. "Testing Mix Product" ROAS 10.34x di May adalah top performer terkuat. Channel ini paling terukur dan layak mendapat porsi budget terbesar.

Positive — CPAS Makin Efisien

CPP CPAS turun dari Rp 17.856 ke Rp 15.083 (+15.5% efisiensi). Purchases per minggu naik +45% vs rata-rata Mar–Apr. CPAS adalah satu-satunya Meta channel yang GMV-nya terukur langsung ke Shopee.

Warning — RM Efisiensi Anjlok

RM checkout initiated turun 63.2% dan CPR naik 85.8% di May 1–7. Spend turun tapi efisiensi ikut turun drastis. Campaign Hampers Lebaran sudah selesai dan tidak diganti. Perlu review apakah RM | CS - IC masih relevan audiensnya atau perlu refresh.

Warning — NV Profile Visit ROI Tidak Terukur

Rp 2,71 Jt dihabiskan untuk 14.620 profile visits di May 1–7. CPV Rp 186 murah secara absolut tapi tidak ada direct attribution ke GMV. Diduga traffic ini yang menyumbang visitor spike tanpa konversi dan menurunkan blended CVR store.

Opportunity — Paused Ads ROAS Tinggi

"Night Series [3]" ROAS 10.33x dan "O Bundle [5]" ROAS 7.66x masih dijeda. Tidak ada alasan performa untuk pause. Reaktivasi dengan budget Rp 150–200 Rb/hari masing-masing berpotensi menambah Rp 5–7 Jt GMV/minggu.

06 Strategic Recommendations
Immediate — 0–7 Hari
  • 01
    Investigasi CVR collapse sebelum apapun
    Cek halaman produk top-seller: harga, stock, foto, review terbaru. Bandingkan May vs April. Jika ada perubahan harga atau promo habis, itu likely penyebab utama.
  • 02
    Pause atau drastis kurangi NV Profile Visit
    Rp 2,71 Jt untuk profile visits yang tidak terukur ke GMV dan diduga menurunkan blended CVR store. Realokasikan ke CPAS atau Shopee CPC.
  • 03
    Reaktivasi 2 paused ads ROAS tinggi
    "Night Series [3]" (10.33x) dan "O Bundle [5]" (7.66x). Set budget Rp 150–200 Rb/hari dan monitor 3 hari pertama.
Strategic — 7–30 Hari
  • 04
    Scale "Testing Mix Product" Shopee Ads
    ROAS 10.34x dengan spend Rp 716 Rb. Naikkan budget 2x bertahap, target Rp 1,5–2 Jt/hari jika ROAS tetap >8x dalam 3 hari pertama scaling.
  • 05
    Shift Meta budget: NV Profile Visit → CPAS
    CPAS CPP makin efisien dan GMV terukur langsung. Target alokasi: CPAS 60% dari Meta budget, NV Checkout-only 30%, RM 10%.
  • 06
    Refresh creative RM dengan audience baru
    CPR RM naik ke Rp 12.334. Audience remarketing kemungkinan sudah jenuh pasca Lebaran. Buat audience baru dari visitor Mei dan buat ad set baru sebelum pakai budget lagi.